iMi projects

With 20 years of POS and Trade Marketing experience, we work with many well-known German and international  brand manufacturers.

Over time, we build partnerships based on trust for constructive and collegial work. For cross-market projects, we are able to take advantage of synergies with iMi digital and iMi foodservice.

Have a look at some examples of our previous projects!

CD development
Hintergrund

Development of corporate design

New, more appealing layout for technical products

  • Designed new CD: cleaner, reduced look, accentuated use of
    company colors, defined visual imagery, integrated CAD drawings
  • Development of CD manual, transfer of CD to print materials
    (including newsletters, brochures) and other areas (for example
    MiSUMi website)

Contact

Alexander Kunert

Key Visual
Hintergrund

International Campaign Key Visuals

Emotionalization of technical products and services

Design and implementation

  • Campaign development according to international requirements
  • Photoshoot, composing and retouching

Cross-product image concepts

  • Easily recognizable for customers

Multi-channel use

  • Image composition for online and offline purposes

 

Contact

Jessica Worm-Dunn

Design
Hintergrund

POS-Promotion

  • Conception and realization of promotion to address new customers
    and increase sales
  • Design and production of 3 different containers as on-pack solution
    with promotion sticker
  • Popular collectible giveaway in women's hygiene
  • Promotional display with eye-catching sign
  • Integration of the promotion in domesticTV spot
  • Facebook likes to determine favorite image - high participation rate

 

Contact

Andrea Heinz

Annual appraisal documents
Hintergrund

Annual appraisal documents

Score points with professional year-end sales document

Tailor-made and relevant for retai

  • Extensive experience: over 10,000 pages already created
  • Committed team with sales and purchasing experience
  • Focused analysis
  • Convincing argumentation
  • Creative execution with convincing illustrations and graphs

 Customized service, according to needs

  • Potentials identified by evaluating previous years
  • Set up strategic approach
  • Custom-made presentation with trade focus
  • Coaching by former P & G key accountant

 

Contact

Andrea Heinz

 

Digital sales folder
Hintergrund

Emotional Sell-In

Digital sales folder for laptop or tablet PCs

  • Convincing combination of information and entertainment (infotainment) - video, audio, images, text
  • Easy to use and present; updatable at any time
  • Flow of information is controlled via animated presentation
  • Also available: additional printable folder for field force meetings with store managers

Contact

Stefanie Wendt

Display
Hintergrund

Mixed Display for Drugstore Channel

More visibility for beauty products at POS

  • Concept, layout diagram, design
  • Created awareness for product range and Fenjal slogan
  • Proven, 3-digit increase in sale

 

Contact

Stefanie Wendt

Augmented Reality
Hintergrund

Augmented Reality

New brand experience at POS

  • Planning and implementation of App; POS material design
  • Usable in a variety of ways, both B2B (in sales folders or digitial sales folders) and B2C (in promotions and POS material)

Contact

Stefanie Wendt

Promotion
Hintergrund

Successful collaborative promotions

Attractive giveaways. Frequent purchases!

Sales with brand penetration

  • Exclusive licensing and collaboration partners
  • Innovative promotion mechanics
  • Popular giveaways, such as Travel Guide Apps and Madagascar cereal bowls

Collaborations can be quickly negotiated and easily implemented

  • Efficient full-service solutions and extensive network of potential collaboration partners
  • Single source: idea concept, collaboration negotiations, giveaway handling

Contact

Sabrina Arp

Multi-channel
Hintergrund

Regional campaign during summer holiday season

  • Design of three attention-grabbing ads with coupon for regional media for the topics: beach, fitness and outdoor
  • Creation of coupon flyers with different tracking codes
  • Distributed to selected customers (high-income households and members of the US Army) via mail and to former customers by Intersport Kiegele employees at events
  • Local companies with > 1,000 employees were contacted and offered voucher as employee incentive

Contact

Katharina Söhn

 

Trade fair
Hintergrund

200m² booth at ProWein2015 exhibition

  • Presentation of all brands with focus on classical values, ​​such as competence, reliability, tradition
  • Introduction of new products in attractive glass displays and along railings
  • Spacious, modern layout to generate traffic to stand, welcome new customers, meet & greet existing contacts
  • Prompt curiosity, create awareness, inviting atmosphere, offer surprising highlights
  • Attention-grabbing from a distance with 3d mapping wall 6 x 13 m projection surface
  • IPad Salesfolder app with monitor presentation

Contact

Alexander Kunert

Indoor media
Hintergrund

Indoor media in cinemas

Digitized menu boards at snack bar

  • The new Food Information Regulation requires food providers to list information about ingredients and allergens
  • Solution: product data sheets for all food offered in the cinema
  • Contains product description, nutritional value, additives, ingredients, suppliers, traces of allergens and suitability for vegans / vegetarians

Contact

Alexander Kunert

Oversized media
Hintergrund

Oversized information boards

Attention-grabbing communication in airport

  • Information for foreign investors about leasing properties in Frankfurt Airport Center
  • Single source: conception, layout, installation on site

 

 

Contact

Stefanie Wendt

360°-Promotion
Hintergrund

Get a burger for free - Test now in Frankfurt and Berlin!

Target group-oriented 360 ° awareness campaign

  • Planning, implementation and evaluation of a successful "free sample" promotion to generate purchases
  • Use of the iMi's own couponing portal www.jetzt-geld-zurück.com

Millions of trial contacts
and a satisfied customer

“Following on from our meeting yesterday I just wanted to say thank you very much for your hospitality. The level of detail in the reporting, especially at such short notice really impressed us and we are very excited to work with you to continue to build the Rustlers brand in Germany.”

Senior Brand Manager, Kepak Convenience Foods

Contact

Sabrina Arp

Couponing & Cashback
Hintergrund

Retailer-independent couponing 
with www.jetzt-geld-zurück.com

 Over 2 million successfully redeemed coupons

  • Buying impulses generated via sample tasting
  •  "Test For Free", "Money Back" or "Discount Promotions"
    - flexible implementation

Easy, quick & efficient

  • Retailer-independent
  • Shopper-friendly
  • template-based

Contact

Sabrina Arp